Formula E interview with Venturi’s Jim Wright (video)
We spoke to Jim Wright, Commercial Director of the Venturi Formula E Racing Team, about Formula E’s first season, its commercial value, what’s happening in season two and of course, its distinctions...
View ArticleTradition meets technology: Henley Royal Regatta and the Live Stream
Henley Royal Regatta runs annually in the first week of July and has been one of the country’s most distinguished sporting and social events since its first iteration in 1839. With its sea of rowing...
View ArticleTakeaways: Henley Royal Regatta Event Review (video)
Sine Qua Non International assisted in social media management and video production for the 176th Henley Royal Regatta. Digital Marketing Executive Rob Horne (Instagram: robchorne / Twitter @rch_93)...
View ArticleBig data brings new Dimension to #TDF2015 experience
Whether watching beside some vertical Pyrenean tarmac or at an office desk cursing buffer speeds (it’s for research, honest), nothing captivates a cycling fan like a stage of the Tour de France. It...
View ArticleLand Rover goes grassroots for Rugby World Cup sponsorship
SQN CEO Claire Ritchie @MsRichTea discusses how sponsorship is about more than just putting two entities together – it’s about matching brand attributes and a common vision to create win-win...
View ArticleTitle Rights: Naming a stadium is just the start
In recent years, the popularity of naming stadia has grown – as both a marketing and partnership activity – with many successful examples worldwide. As soon as something is built, the bids to name it...
View ArticleVIDEO: Micron CPG Lexar Rally Australia Guest Programme
Last month Sine Qua Non International took four prize winners from France and Germany, as well as five business customers, along to WRC Rally Australia for an exciting guest programme. The trip forms...
View ArticleVideo: Micron CPG Lexar Rally Spain Hospitality Programme
Highlights from Micron CPG’s biggest Lexar WRC Hospitality event of 2015: Rally Spain. With over 70 guests in attendance, Sine Qua Non managed the entire process from conception to reality. Six days of...
View ArticleWRC IMPROVES LONG-TERM MEMORY WITH LEXAR
It’s only the third week of January but we’re reaching for the passports once again – this time for our first motorsport event of 2016. Destination: Monte-Carlo. Yes, it’s that time of the year when...
View ArticleThe State of Sports Sponsorship in the Wake of 2015’s Scandals
It’s been a difficult year for sport with the collapse of long-founded institutions that, whilst often speculated, could not have been anticipated. We stood on the sides and watched the mighty fall,...
View ArticleInternational Women’s Day 2016: Interview with SQN CEO Claire Ritchie
On the 100th annual celebration of International Women’s Day, we sit down with our CEO Claire Ritchie to talk about her experiences throughout her career, from HP Labs to the head of SQN. How do you...
View ArticleSQN helps introduce IKO PLC into British Touring Car Championship for 2016
IKO PLC, global leaders in waterproofing and roofing products, has today announced a sponsorship with British Tour Car Championship team Motorbase Performance, in a deal facilitated by Sine Qua Non...
View ArticleWhy Heineken and F1 are perfect drinking partners
SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport. Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients...
View ArticleSQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned
Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having...
View ArticleSQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?
For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on...
View ArticleSQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics...
In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions. That’s the same Leicester City...
View ArticleF1 2017: Where have all the sponsors gone?
The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This...
View ArticleAn e-motive week
Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel...
View ArticleSine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership
Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand...
View Article