The State of Sports Sponsorship in the Wake of 2015’s Scandals
It’s been a difficult year for sport with the collapse of long-founded institutions that, whilst often speculated, could not have been anticipated. We stood on the sides and watched the mighty fall,...
View ArticleInternational Women’s Day 2016: Interview with SQN CEO Claire Ritchie
On the 100th annual celebration of International Women’s Day, we sit down with our CEO Claire Ritchie to talk about her experiences throughout her career, from HP Labs to the head of SQN. How do you...
View ArticleSQN helps introduce IKO PLC into British Touring Car Championship for 2016
IKO PLC, global leaders in waterproofing and roofing products, has today announced a sponsorship with British Tour Car Championship team Motorbase Performance, in a deal facilitated by Sine Qua Non...
View ArticleWhy Heineken and F1 are perfect drinking partners
SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport. Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients...
View ArticleSQN Blog-vent Calendar: 6. Why Rosberg’s Retirement Is Best For All Concerned
Just days after securing the Formula One World Championship in his Number Six Mercedes car, Nico Rosberg shocked the world by announcing his immediate retirement from the sport. Despite having...
View ArticleSQN Blog-vent Calendar: 12. 2012 Doping Scandal – Will Sponsors Now Do a Runner?
For many, memories of London 2012 will always remain in the mind as those of a glorious summer. A year when the nation opened its doors to the world’s greatest sportsmen and women and Team GB put on...
View ArticleSQN Blog-vent Calendar: 13. (Un)lucky Thirteen for Leicester – How Cryogenics...
In what will undoubtedly go down as one of the greatest and most unlikely sporting triumphs of all time, this May saw Leicester City crowned Premier League champions. That’s the same Leicester City...
View ArticleF1 2017: Where have all the sponsors gone?
The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This...
View ArticleAn e-motive week
Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel...
View ArticleSine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership
Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand...
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